When we speak or hear of Ligo, we all know, whether we’re from Luzon, Visayas, or Mindanao, that it’s a sardines brand. However, I found out during the #LigoLami Davao City campaign that Ligo falls behind the Visayas and Mindanao market. Hence, they stepped up their marketing to cater to people from Visayas and Mindanao.
Earlier this year, Ligo Sardines released the commercial, “Makahigugma Nga Lami” featuring Tom Rodriguez. Through Ligo’s new generation of leaders and the advertisers they tapped, the said commercial has garnered several views and shares on social media. The song sung by Tom Rodriguez is now one of the most popular commercial songs to date.
I attended the #Ligolami Davao campaign and met the people behind the brand, the Tung brothers, as well as their fun-loving endorser Tom Rodriguez to share with me and the Davao bloggers about the history of the brand and its future.
The event was fun-filled, especially with the presence of Ligo’s resident endorser, Tom Rodriguez. His witty remarks and his non-weariness of singing the Ligo song all over again gave light to the entire room. He was such a delight to everyone!
The event will not be complete without food! They served us international meals infused with ligo sardines that were made by chef Pauline Benedicto of Rekado Davao.
Ligo’s new wave of talents, the Tung brothers, are quite impressive heirs to the company as they are very hands-on. Being millennials themselves, one can see their creativity and inventiveness. They gave us a sneak peek to their upcoming release, the first of its kind: the sriracha sardines. Sounds very millennial and hip, right? I’m so stoked about it!
If you wanna get to know the guys more, stay tuned for Jexx Hinggo’s interview with them in his Youtube channel.