It’s a must for Korean Cravings online (shop) to create promotional media for its products on a daily basis, as there are always new Kpop albums almost everyday. Each new album released by an artist is also promoted through a graphic post on email and social media, not just the typical album cover itself. I source album teasers of the artist on the internet. I also make the banners on the site.
This strategy of creating promotional products, not just the album cover itself, is a visual treat to potential and loyal customers. Not all kpop lovers get to research the albums teasers of their favourite kpop idols, so if they follow our social media accounts, they get to see their kpop idols’ new look, that will make them want to buy the albums.
This strategy, with the help of easy to use apps Logoist, Over, and Canva, makes the target market love to follow the brand, as they always look forward to our posts. There’s a lot of retention audience in social media, turning into loyal customers.