One of my Marketing strategies in Korean Cravings is to create content that is related to, but not directly Kpop. One is Korean language, so 1 Korean word per day is uploaded on the website and social media accounts.
Creating content that’s different from our product line helped me a lot in the popularity of Korean Cravings. People from outside the main target market (Korean language enthusiasts, but not necessarily Kpop lovers) also become aware of the brand, and sometimes, they get to spread the brand to other people who might be from Korean Cravings’ main target market.
This strategy, with the help of easy to use apps Logoist, Over, and Canva, makes the target market love to follow the brand, as they always look forward to our posts. There’s a lot of retention audience in social media, turning into loyal customers, and also helping us spread the word of our brand.