I’ve been a blogger for many years now, and I have grown a lot since after joining my organization, the Davao Bloggers Society. As part of that growth, what truly amazed me was the fact that I woud deal with publicists.
Fast forward to when I grew my main platform, The Pop Blog to having a domain authority score of 19, and being in the list of Feedspot’s Top Music Blogs in the Philippines and Asia, I forget how it is to be not getting emails from several publicists on a daily basis.
I get a lot of emails every day. I’m still not very confident in “befriending” publicists face-to-face whenever I have events in my city. I mean, I greet them, but I’m too shy to talk or open up interesting topics. But as mentioned, I deal with them every day online.
Having to work with publicists online and offline added to my skillsets and inspired to become one, specifically, a Music Publicist—well I somehow pretended to be one, or perhaps, I am already one.
So when my band electrOgourmet already took off and released our first single, ‘OFFSET‘ on every streaming platform, I was assigned the marketing task, which is no joke.
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I was confident that I’d be able to pull it off, so I delegated the tasks to our guitarist, drummer, artist/animator, and myself. But what I was most excited to do was produce an electronic press kit with band photos, videos, bio, and of course, the press release.
Producing and writing the contents of an electronic press kit wasn’t a daunting task, given that I am a pop culture and entertainment blogger (I review music), and that I receive a lot of music press releases every day. It took me only about a day to finish it. That’s also because I’m doing my own band’s PR kit, and not someone else’s.
After finishing the PR kit, I composed the email template to send to several blogs and media outlets. I had to put out my own music or entertainment media database, which took about an hour or two.
In the email I sent to the media, I used my personal email instead of the band’s official one. I also pretended to be the band’s publicist rather than one of its members. Is that acceptable? After all, I am my own band’s publicist.
Completing the PR kit and sending it out to the media felt very natural. To be honest, I only received one response and one automated feature, for which I am very grateful. However, I plan to follow up on my email and offer something in return. I had already made an offer, but they might not had seen it.
Well, having my own indie PR company might not be a rough call in the future, but I have yet to learn more about its ins and outs, especially when dealing with the media and influencers. I mean, it’s easy to produce the material, but I’m finding it difficult to make bloggers and journalists feature the artist. Let’s see. – electricmoi
