Sample banners I made for Korean Cravings’ website. The banners maintain the website’s aesthetic. Some samples: Advertisements Continue reading Product Banners for Korean Cravings

One of my Marketing strategies in Korean Cravings is to create content that is related to, but not directly Kpop. One is Korean language, so 1 Korean word per day is uploaded on the website and social media accounts. Creating content that’s different from our product line helped me a lot in the popularity of Korean Cravings. People from outside the main target market (Korean … Continue reading Strategic Marketing Promotions for Korean Cravings

It’s a must for Korean Cravings online (shop) to create promotional media for its products on a daily basis, as there are always new Kpop albums almost everyday. Each new album released by an artist is also promoted through a graphic post on email and social media, not just the typical album cover itself. I source album teasers of the artist on the internet. I … Continue reading Promotional Materials for the products of Korean Cravings

Another strategy I have for Korean Cravings is to create special promotional items for events like Christmas, Valentine’s Day, Chuseok, and the like. With the help of apps Canva, Over, and Logoist, I’m able to have more engagement on my social media sites, even those from outside my target market, when I post special promotional items on my social media accounts. Some samples: Continue reading Holiday Promotional Products for Korean Cravings

Korean Cravings’ engagement peaked when I made and posted this picture and quote, immediately after Korean news outlets announced that Lee Jonghyun committed suicide. This post got a very high engagement. Continue reading Mourning for Jonghyun

Announcement/Notice posts of Korean Cravings have different styles, depending on the type of announcement. Legal announcements have serious designs, but still adhere to the target market and the brand’s aesthetic. These posts didn’t deviate from the brand, so they had great engagement. Continue reading Notice/marketing posts of Korean Cravings