Starbucks and Peanuts Launch Global Campaign with Exclusive Joe Kind Snoopy Persona

Starbucks and Peanuts have joined forces to unveil a global brand partnership celebrating kindness, coffee, and community. Beginning March 27th, Starbucks stores worldwide will introduce an exclusive line of Peanuts-inspired merchandise, food, and beverages. This exciting collaboration prominently features the beloved Peanuts gang, alongside the debut of a new Snoopy persona, Joe Kind Snoopy, available exclusively at Starbucks.

Inspired by the Peanuts’ core values of community and kindness, and Starbucks’ commitment to positive community impact, the campaign promotes the belief that small acts of goodwill can profoundly affect lives. Joe Kind Snoopy, like Starbucks, encourages connection through everyday kindness.

“It’s a perfect time to launch this phenomenal campaign with Starbucks globally as we approach Peanuts’ 75th anniversary,” said Lisa Silverman Meyers, Senior VP, International, Peanuts Worldwide. “We love that this program stems from community and kindness, central to the Peanuts story since its inception.”

The collaboration spans April, Starbucks Global Month of Good, where Starbucks partners worldwide volunteer to positively impact the planet and communities. For 15 years, partners have dedicated April to volunteering with local non-profits, reinforcing community service.

“This partnership celebrates Starbucks and Peanuts’ shared values: kindness, community impact, and connection,” said Joshua Fine, VP of international marketing for Starbucks. “As a global brand, we leverage our scale to share kindness and create impact through Global Month of Good. We’re honored to feature Joe Kind Snoopy and inspire kindness worldwide.”

In the Philippines, customers will enjoy new beverages, merchandise, and an exclusive Starbucks card. Inspired by Snoopy and the gang, customers are encouraged to join the kindness movement on social media with #GlobalMonthofGood.

Merchandise Collection

The Starbucks and Peanuts global partnership, featuring limited-edition Joe Kind Snoopy merchandise, focuses on creating connection.

Join Starbucks and Peanuts in spreading love, friendship, joy, and gratitude worldwide.

Reusable Plastic Cup (16oz) Peanuts Joe Kind Snoopy: Reminiscent of the 2022 Japan collaboration, featuring Joe Kind Snoopy in a green apron. (₱295)

Stainless Steel Cold Cup (24oz) Peanuts Friendship: Showcases a heartwarming moment with Joe Kind Snoopy, Charlie Brown, and Lucy. (₱2,295)

Plastic Cold Cup (24oz) Peanuts Love: Features Joe Kind Snoopy and Woodstock sharing a moment. (₱1,375)

Stainless Steel Tumbler (16oz) Peanuts Love: Joe Kind Snoopy hugging Woodstock. (₱2,395)

Stainless Steel Tumbler (16oz) Peanuts Joe Kind Snoopy: Joe Kind Snoopy and Woodstock spreading joy. (₱2,345)

Stainless Steel Water Bottle (16oz) Peanuts Joe Kind Snoopy: Joe Kind Snoopy and Woodstock feeling the love. (₱2,545)

Plastic Water Bottle (24oz) Peanuts Gratitude and Compassion: Joe Kind Snoopy helping Woodstock. (₱1,025)

Ceramic Mug (14oz) Peanuts Friendship: Features the Peanuts gang. (₱1,295)

Stainless Steel Cold Cup (16oz) Peanuts Friendship: Linus, Woodstock, and Joe Kind Snoopy sharing a blanket. (₱3,175)

Ceramic Mug (12oz) Peanuts Joe Kind Snoopy with Cap: Features a removable cap lid. (₱2,245)

Cross Body Bag Peanuts Friendship: (Select stores) Joe Kind Snoopy and friends. (₱2,975)

Keychain Peanuts Joe Kind Snoopy: (Select stores) Joe Kind Snoopy design. (₱1,275)

Cup Sleeve Peanuts Joe Kind Snoopy: (Select stores) Joe Kind Snoopy in a green apron. (₱795)

Online Exclusive – Stainless Steel Water Bottle (12oz) Peanuts Joy and Happiness: Joe Kind Snoopy and Woodstock. (₱2,195)

Online Exclusive – Tote Bag Peanuts Joe Kind Snoopy: Uplifting messages. (₱1,575)

Online Exclusive – Plastic Water Bottle (16oz) Peanuts Joe Kind Snoopy Love: Joe Kind Snoopy hugging his friend. (₱1,295)

Starbucks Cards and eGifts

Peanuts-inspired Starbucks Cards for Global Month of Good, minimum load ₱500.

Beverage Descriptions

Joe Kind Snoopy Chocolate and Caramel Oatmilk Frappuccino®: Vanilla syrup, chocolate chips, chocolate and caramel sauces, whipped cream, and Joe Kind Snoopy chocolate topper. (Blended coffee and cream formats)

Available in blended coffee and cream formats.

Joe Kind Snoopy Chocolate and Caramel Oatmilk Latte: Espresso, caramel and chocolate sauces, milk, whipped cream, and Joe Kind Snoopy chocolate topper. (Hot and iced)

Available in hot and iced.