Featuring the world’s first Privacy Display, the Snapdragon® 8 Elite Gen 5, and proactive “Agentic” AI.
Samsung Electronics Co., Ltd. today unveiled the Galaxy S26, S26+, and S26 Ultra. Billed as the third generation of AI phones, the S26 series moves beyond simple tools toward “Agentic AI”—proactive software that anticipates user needs and handles complex tasks in the background.
Peak Performance: Built for the AI Age
At the heart of the Galaxy S26 Ultra lies the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy, a customized chipset optimized for speed and efficiency.
· Processing Power: Features a 19% CPU boost, 24% GPU increase, and a massive 39% NPU improvement to power always-on AI without lag.
· Thermal Management: A redesigned, larger Vapor Chamber with side-positioned thermal material ensures peak performance during heavy gaming or 8K video capture.
· Super Fast Charging 3.0: Recharges the Ultra to 75% in just 30 minutes.
· Visual Engines: New ProScaler technology sharpens fine details in photos, while the mDNIe (Digital Natural Image engine) provides 4x the color precision of previous models.
World-First Privacy & Design
The S26 Ultra introduces a breakthrough in mobile security: the built-in Privacy Display.
· Pixel-Level Privacy: Unlike aftermarket films, this integrated tech controls light dispersion. When activated, the screen remains crystal clear for the user but becomes obscured to onlookers from side angles.
· Adaptive Protection: Users can set the Privacy Display to trigger automatically when entering PINs or opening sensitive apps.
· Slimmer Profile: Despite the hardware leaps, the S26 Ultra is the slimmest “Ultra” model to date.
The Most Advanced Galaxy Camera Yet
· Pro-Grade Optics: Wider apertures capture significantly more light for superior low-light “Nightography” and zoomed-in shots.
· Professional Video: Introducing APV, a professional-grade codec for visually lossless video editing. Enhanced Super Steady now includes a horizontal lock for action shots.
· AI Photo Assist: Simply describe a change—like “turn day to night” or “change my outfit”—and Galaxy AI handles the edit. The new Creative Studio allows users to turn sketches into polished digital assets instantly.
Proactive AI: Your Personal Agent
The S26 series introduces Now Nudge and Now Brief, features that suggest actions based on context (e.g., suggesting specific trip photos when a friend messages you).
· Multi-Agent Integration: Users can choose between Bixby, Google Gemini, and Perplexity. These agents can now perform multi-step tasks, such as booking a taxi from start to finish via voice.
· Upgraded Circle to Search: Now supports multi-object recognition, identifying an entire outfit (jacket, shoes, accessories) in a single gesture.
Pre-Order Details & Availability
Pre-orders begin February 26, 2026. The lineup features a unified design in Cobalt Violet, White, Black, and Sky Blue, with Pink Gold and Silver Shadow as Samsung.com exclusives.
Launch Pricing Summary:
Galaxy S26 Ultra
• 12GB + 256GB: ₱86,990
• 12GB + 512GB: ₱100,990
• 16GB + 1TB: ₱121,990
Galaxy S26+
• 12GB + 256GB: ₱74,990
• 12GB + 512GB: ₱88,990
Galaxy S26
• 12GB + 256GB: ₱58,990
• 12GB + 512GB: ₱72,990
Pre-Order Offers (Feb 26 – March 8)
Samsung is currently offering significant incentives to offset the price increases:
• Double Storage Upgrade: This is the biggest deal—you can get the 512GB model for the price of the 256GB model (saving up to ₱14,000).
• Bundle Savings: Get 30% off Galaxy Buds4 or Galaxy Watch7 when purchased with any S26 device.
• Trade-In Bonus: Additional discounts of up to ₱16,000 when you trade in an eligible old device.
• Samsung Care+: 25% discount on 2-year accidental and liquid damage coverage.
• Savings: Up to 18% off on select platforms and 0% installment plans for up to 36 months via major banks (UnionBank, BDO, BPI, etc.).
Key Dates
• Pre-order Period: Starts today, February 26, 2026.
• General Availability: March 11, 2026.
