For the first time in seven years, global beauty giant L’Oréal Paris will have a Filipina grace its prestigious Paris Fashion Week runway show, Le Défilé Walk Your Worth. Pia Wurtzbach-Jauncey, Miss Universe 2015, will be representing the Philippines, walking alongside international icons like Kendall Jenner and Cara Delevingne.
Pia Wurtzbach-Jauncey: First Filipina to Walk Le Défilé
L’Oréal Paris, the world’s top beauty brand, has announced that Pia Wurtzbach-Jauncey will be the first Filipina to walk its Le Défilé Walk Your Worth runway. This much-anticipated event will take place on September 23, 2024, at 8:30 PM CEST in Place de l’Opéra, Paris. Filipino fans can catch the event livestream at 2:30 AM PHST on September 24.
Wurtzbach-Jauncey, already a celebrated figure in the Philippines, was introduced as the face of L’Oréal Paris’ skincare line earlier this year with the viral campaign Sayang? No, #ImWorthIt, launched during International Women’s Month in March. Now, she expands her role as the brand’s makeup ambassador, making history by walking in the Paris Fashion Week show.
Showcasing L’Oréal’s Best-Selling Products
During Le Défilé, Wurtzbach-Jauncey will showcase L’Oréal’s most coveted products, including:
- Glycolic-Bright Anti-Dark Spot Serum
- Upgraded Infallible Freshwear Liquid Foundation
- Panorama Mascara
- Infallible Matte Resistance Liquid Lipstick
Celebrating Empowerment and Diversity
Le Défilé Walk Your Worth is L’Oréal Paris’ annual celebration of empowerment, diversity, and self-worth. It highlights the power and beauty of women from around the world, brought together in a symbolic “sisterhood” on the runway. This year’s star-studded lineup includes Kendall Jenner, Eva Longoria, Viola Davis, Alia Bhatt, and Cara Delevingne.
Catch the Livestream
Don’t miss the chance to watch Pia Wurtzbach-Jauncey’s groundbreaking moment! Catch the livestream of Le Défilé Walk Your Worth on L’Oréal Paris’ official Facebook, YouTube, or Instagram pages on September 24, 2024, at 2:30 AM PHST.
This event marks a historic moment for Filipinos and a proud achievement for Wurtzbach-Jauncey as she shines on one of the world’s biggest fashion stages.
