Pia Wurtzbach-Jauncey Becomes First Filipina to Walk L’Oréal Paris’ Le Défilé “Walk Your Worth” at Paris Fashion Week

For the first time in seven years, global beauty giant L’Oréal Paris will have a Filipina grace its prestigious Paris Fashion Week runway show, Le Défilé Walk Your Worth. Pia Wurtzbach-Jauncey, Miss Universe 2015, will be representing the Philippines, walking alongside international icons like Kendall Jenner and Cara Delevingne.

Pia Wurtzbach-Jauncey: First Filipina to Walk Le Défilé

L’Oréal Paris, the world’s top beauty brand, has announced that Pia Wurtzbach-Jauncey will be the first Filipina to walk its Le Défilé Walk Your Worth runway. This much-anticipated event will take place on September 23, 2024, at 8:30 PM CEST in Place de l’Opéra, Paris. Filipino fans can catch the event livestream at 2:30 AM PHST on September 24.

Wurtzbach-Jauncey, already a celebrated figure in the Philippines, was introduced as the face of L’Oréal Paris’ skincare line earlier this year with the viral campaign Sayang? No, #ImWorthIt, launched during International Women’s Month in March. Now, she expands her role as the brand’s makeup ambassador, making history by walking in the Paris Fashion Week show.

Showcasing L’Oréal’s Best-Selling Products

During Le Défilé, Wurtzbach-Jauncey will showcase L’Oréal’s most coveted products, including:

• Glycolic-Bright Anti-Dark Spot Serum
• Upgraded Infallible Freshwear Liquid Foundation
• Panorama Mascara
• Infallible Matte Resistance Liquid Lipstick

Celebrating Empowerment and Diversity

Le Défilé Walk Your Worth is L’Oréal Paris’ annual celebration of empowerment, diversity, and self-worth. It highlights the power and beauty of women from around the world, brought together in a symbolic “sisterhood” on the runway. This year’s star-studded lineup includes Kendall Jenner, Eva Longoria, Viola Davis, Alia Bhatt, and Cara Delevingne.

Catch the Livestream

Don’t miss the chance to watch Pia Wurtzbach-Jauncey’s groundbreaking moment! Catch the livestream of Le Défilé Walk Your Worth on L’Oréal Paris’ official Facebook, YouTube, or Instagram pages on September 24, 2024, at 2:30 AM PHST.

This event marks a historic moment for Filipinos and a proud achievement for Wurtzbach-Jauncey as she shines on one of the world’s biggest fashion stages.