Olivia Rodrigo Joins Lancôme: An Exclusive Look at Her Journey and Vision

Lancôme proudly welcomes Olivia Rodrigo, the Grammy-winning singer-songwriter and actress, as its newest Global Brand Ambassador. Known for her candid lyrics, powerhouse vocals, and commitment to social causes, Rodrigo embodies the spirit of individuality and empowerment that Lancôme champions.

Chart-Topping Phenomenon and Defining Voice

Olivia Rodrigo’s career began on the Disney Channel but skyrocketed with her record-breaking single, “Driver’s License” in 2021. Her debut album, SOUR, became the most-streamed album by a female artist on Spotify, while her sophomore release, GUTS, has amassed over 4.1 billion Spotify streams. Beyond the music, Rodrigo is currently headlining her sold-out GUTS World Tour, a 95-date arena spectacle spanning five continents.

But her influence doesn’t stop at music. In 2024, she launched Fund 4 Good, channeling a portion of her tour proceeds to nonprofits advocating for women’s reproductive rights and gender equality.

Reflecting on this journey, Rodrigo shared:
“Success for me is being able to express myself exactly how I want to while surrounding myself with people I love. Even the biggest successes feel empty if you can’t share them with others.”

From Childhood Dreams to Global Stardom

Olivia’s creative journey started early, with piano lessons at nine and a fearless dive into songwriting. She recalls telling her mother at age seven that she wanted to be an Olympic gymnast, followed by a GRAMMY winner.
“When I announced I wanted to win a GRAMMY, my mom’s encouragement made all the difference. I still think about that moment,” she shared.

Persistence, respect, and kindness were values instilled in her from a young age.
“These values keep me grounded. They remind me to consider others and stay connected with myself,” she said.

Even in the whirlwind of fame, Rodrigo treasures simple pleasures, such as journaling in coffee shops during her travels.

Lancôme and the Power of Individuality

Now a part of the Lancôme family, Olivia Rodrigo is excited to represent a brand that aligns with her values.
“Lancôme is iconic and timeless, promoting beauty from within and individuality. I’m honored to join such an elegant house,” she said.

Her beauty philosophy emphasizes simplicity and self-expression. Her go-to look?
“I love Lancôme’s Idôle Liner for my eyes and their Lip Idôle for moisturizing my lips. And no matter where I go, I always pack sunscreen, like Lancôme’s UV Expert Defense 50+.”

For Rodrigo, beauty and confidence are deeply intertwined with self-compassion.
“Learning to love yourself for all that you are is the most valuable skill. Insecurity is normal, but it’s fleeting. Embrace who you are and navigate the world with kindness,” she advises.

Activism Close to Her Heart

Rodrigo’s advocacy extends to women’s rights, which she supports through initiatives like Fund 4 Good.
“I’m proud to partner with Lancôme, a brand equally committed to empowering women and making them shine from within,” she shared.

Her advice for young people forging their own paths?
“Find what you’re passionate about, get clear on your goals, and be your own biggest cheerleader. Championing yourself and your ideas is essential.”

Happiness, Creativity, and Staying Grounded

For Rodrigo, happiness stems from connection—whether it’s with others or through artistic expression.
“Artistic creation brings me immense joy. It’s a way to channel emotions into something tangible and meaningful,” she said.

Like everyone, she experiences darker moments, especially during long stretches away from loved ones while touring.
“Writing helps me process those feelings. It’s a safe space to express myself without fear of judgment,” she shared.

A Bright Future with Lancôme

As Lancôme’s Global Brand Ambassador, Olivia Rodrigo is set to front campaigns and new product launches that celebrate individuality, empowerment, and beauty in all its forms.

Françoise Lehmann, Lancôme’s International Brand President, expressed her enthusiasm:
“We’re thrilled to welcome Olivia to the Lancôme family. Her immense talent, authenticity, and commitment to positive change align perfectly with our values. She inspires generations with her voice, creativity, and passion.”

With Rodrigo’s fearless spirit and Lancôme’s timeless elegance, this partnership promises to inspire beauty that goes beyond skin deep.