Jollibee just proved once again that joy isn’t just a brand message—it’s something they deliver, inside and out.
The country’s number one fast food chain bagged eight honors at the 22nd Philippine Quill Awards, including two Awards of Excellence and six Awards of Merit. The recognition, presented at Solaire Resort in Parañaque, celebrates Jollibee’s standout campaigns across Marketing, Advertising and Brand Communication; Special and Experiential Events; and Digital Communication.
For those unfamiliar, the Philippine Quill Awards—organized by the International Association of Business Communicators (IABC) Philippines—is one of the country’s leading awards programs for business communication. Winners are judged on strategy, execution, and results, so these wins aren’t just about creativity—they’re about real impact.
The winning campaigns
Jollibee’s two Awards of Excellence went to:
- Jollibee Kids Values Meal: Reimagining Mealtime as a National Platform for Joyful Learning (Marketing, Advertising and Brand Communication)
- Jollibee GameJoy Combos (Digital Communication/Communication for the Web)
The brand also received six Awards of Merit for:
- 1000 Kilometers of Joy: Jollibee & Natalie Dau’s Meaningful Run for a Cause (Marketing, Advertising and Brand Communication)
- Bida Best, Bida Pinoy: How Jollibee Championed World-Class Excellence (Marketing, Advertising and Brand Communication)
- #ChristmasJOYDay: Spreading Joy through the Ultimate Gift of Togetherness (Special and Experiential Events)
- Bida Best, Bida Pinoy: Empowering a Nation by Amplifying the Voices of World-Class Filipino Talents (Special and Experiential Events)
- Jollibee GameJoy Combos (Special and Experiential Events)
- The #JOYDelivered Christmas Delivery Campaign (Digital Communication)
More than just awards
For Dorothy Ching, vice president for marketing of Jollibee Philippines, these recognitions are about more than trophies.
“For us, joy is not simply a brand message. It is something we want people to experience through the work we create,” she said. “Whether we are helping children discover the joy of learning, giving Filipino talents a bigger stage, or creating moments that bring families and communities together, these recognitions inspire us to keep finding more meaningful ways to make a difference.”
A streak of wins
The Quill wins add to Jollibee’s growing collection of industry honors this year. The brand took home 11 awards at the 2026 Marketing Excellence Awards, including Gold for Marketing Team of the Year. It was also recently recognized at the YouTube Works Awards Philippines.
The campaigns recognized reflect different ways Jollibee connects with Filipinos—from helping children learn and celebrating Filipino talent to bringing families together and using digital platforms to spread joy. And honestly? That’s exactly the kind of impact that makes these awards feel well-deserved.
