Smart Communications, Inc. (Smart) has officially introduced KiQ (pronounced “kick”), the country’s first fully app-based mobile service designed to revolutionize connectivity for Gen Z. This groundbreaking platform puts users in full control, allowing them to personalize their mobile experience like never before—choosing their data, calls, texts, and even their mobile number through an intuitive Slider Interface in the KiQ App.
“Filipino Gen Zs are redefining how they live, share, and stay connected. With KiQ, we’re giving them a mobile experience that puts them in full control—no wasted data, no unnecessary add-ons, just total freedom and flexibility. This is what the future of mobile looks like,” said Anastacio “Boy” R. Martirez, Smart Chief Operating Officer.
Getting started with KiQ is seamless. Users simply download the KiQ App from the Google Play Store or Apple App Store, purchase a KiQ eSIM for only Php99, and customize their plan—all within minutes. The service also introduces Smart’s first QR-less eSIM activation, eliminating the need for QR code scans and making setup faster than ever.
Beyond personalization, KiQ delivers a prioritized network experience in high-traffic areas, ensuring reliable connections at concerts, malls, campuses, and city centers. The launch comes at a time when digital-first, self-service mobile solutions are in high demand, particularly among tech-savvy users who value flexibility and control.
“We’re not just launching a new mobile brand, we’re revolutionizing the telco industry with a game-changing experience attuned to the next generation of mobile users. We invite Filipino Gen Zs to take control, express themselves, and embrace mobile freedom with KiQ,” said Martirez.
Kickstart the KiQ experience by downloading the app today. #KiQPH #MobileFreedom
Download now: Google Play | App Store
About Smart Communications
A subsidiary of PLDT, Smart is a leading Philippine telecom innovator delivering high-speed mobile and broadband services nationwide.
