WE FINALLY KNOW WHAT “SHAPPS” MEANS, AND IT’S ALL THANKS TO POCKY!

Turns out, the trending Gen Z slang was part of Pocky’s 11.11 Pocky Day celebration all along!

Sharing Happiness? Just say “Shapps!”

ICYMI, “shapps” has been popping up all over TikTok as a positive compliment, and now we know why! “Shapps” is a fun twist on Pocky’s tagline, “Share Happiness,” made just in time for Pocky Day on 11.11 to spread extra joy.

In a time when social media often feels heavy with drama, Pocky is joining forces with Gen Z’s playful lingo to create a new way to share positivity. So when something makes you so happy you want to spread it? It’s shapps! Just won a game, got that lucky pull in your favorite gacha, or want to hype up your bestie’s outfit? That’s shapps!

Join the #PockySHAPPSCha11enge and Spread the Joy

Want to tell someone they’re shapps? Join the fun by participating in the #PockySHAPPSCha11enge on TikTok! Use the special Pocky filter and branded effect, now live with a catchy song on Glico’s social media pages. Whether you’re dancing, singing, or just giving your bestie some love, you can shapps it up from November 9-30, 2024.

Pocky’s Shapps Tour at Universities!

Catch Pocky booths at universities across the Philippines in collaboration with Japanese student organizations:

• University of Santo Tomas with Thomasian Nihon Kyoukai
• Ateneo de Manila University with Ateneo Hinomoto
• University of the Philippines, Diliman with UP Tomo-Kai

So grab a friend, share some happiness, and join the celebration on Pocky Day 11.11!

About Glico

Founded in Japan in 1922, the Glico Group celebrated its 100th anniversary in February 2022. Originally known for its nutritious Glico caramel in a signature red box, Glico’s journey began with the mission of enhancing people’s health through food. Since then, Glico has expanded across Asia Pacific, Europe, and North America, staying true to its founding spirit with a diverse range of products.

Today, Glico’s offerings go beyond confectionary, including ice cream, baby formula, milk products, desserts, food ingredients, and even raw materials for cosmetics and health products. Its SUNAO range—featuring zero-sucrose, low-carb foods—and Almond Koka almond milk are gaining popularity beyond Japan, reflecting the company’s commitment to health and wellness.

About Pocky

Since its debut in 1966, Pocky has become a beloved treat worldwide. In the Philippines, Pocky launched a new range in June 2022, designed to meet the evolving preferences of health-conscious consumers in Southeast Asia. With added fiber and whole wheat in the pretzel, the new Pocky offers a lighter, crispier texture and a balanced sweetness from its rich, smooth chocolate coating, crafted to elevate both flavor and health benefits.

Glico Philippines, Inc.
Website: https://www.glico.com/sg/

Celebrate Pocky Day and spread the joy by sharing shapps moments with friends and family!